‘Stop talking Rotherham down’: councillors call for civic pride campaign

Rotherham should celebrate its unsung heroes and challenge claims the town is broken, councillors behind a new motion say.

Liberal Democrat councillors Adam Carter and Drew Tarmey are calling for a civic pride week, community awards and neighbourhood improvements to showcase the borough at its best.

Their “Let’s have pride in Rotherham” motion criticises rhetoric from right-wing political parties and others which portrays Britain and its towns as “broken, failing and divided”.

Coun Carter, who proposed the motion, accused far-right nationalists of using flags and national symbols to divide communities.

"True pride in our country and our hometown has nothing to do with the politics of division, fear, or hate.

"Real pride isn't found in scapegoating or hostility; it is found in the everyday actions of ordinary people who step up for others."

It argues that this overlooks the residents, volunteers, businesses and community groups working to improve the area every day.

“True pride in Britain is not found in division,” the motion says. “It is found in building up our communities, backing local people, celebrating our shared heritage, investing in the places we call home.”

The proposals could see history walks, community clean-ups, cultural events and school projects held across the borough, alongside an expanded Community Champions scheme recognising people who go above and beyond for others.

Residents would be able to nominate unsung heroes for an annual reception or awards event.

Ward councillors would also be invited to identify practical projects with local people, including street planting, community art, litter reduction and shopfront improvements.

Coun Tarmey, who seconded the motion, said: “From the people running food banks and youth clubs to the staff keeping our public services running against the odds, it is community spirit and public service that hold us together.”

He said the motion was about “reclaiming our civic identity” and celebrating the people who make Rotherham a “wonderful place to call home”.

The motion is due before Rotherham Council on Wednesday, November 4.

If backed, it would ask cabinet to consider the programme and officers to draw up a timetable, budget options and potential partnerships. No funding amount is specified.