The Reytons - A Reyt good album

IT’S the news thousands of diehards have been awaiting for months — the Reytons are gearing up for taking on the charts with new music.

After a teaser social media post a week earlier, the Rotherham four-piece dropped a short clip on Friday announcing their second album will be out in January.

The video shows punters queueing up for their orders in a chippy, before a chirpy frier asks: “Who ordered a Reytons album?

Album two is titled What’s Rock and Roll? and the track listing hints at the band’s knack for the intriguing and relatable, from Cash In Hand & Fake IDs and 15 Minutes In The Algorithm to WMC.

It has a hard act to follow — debut Kids Off the Estate made No 11 last November, since when the band have played to 4,000 adoring fans in a joyous homecoming at Magna in March.

“No backing, no label, all Reytons,” reads the Reytons’ promotional slogan, emphasising how they have done it all themselves without a leg-up from national radio or press or a big record company.

Frontman Jonny Yerrell said the title, which is drawn from song lyrics, was a reflection on whether rock and roll was about signing a huge deal, making a fortune, trashing hotels and driving fast cars — or using your own grit to find your way.

“For us, rock and roll is coming from humble beginnings, putting our own business and brand together as a band and using the money from playing Magna to put our own album out,” he said.

The singer-songwriter said the new album should satisfy long-time fans and newcomers alike, adding: “We’ve not changed anything.

“We’re not one of those artists trying to find their sound as we enjoy what we’re doing.”

It’s been a busy summer for the band, who have packed in writing and recording alongside playing the festival circuit.

“It’s been a quick turnaround but we’ve put no pressure on ourselves — it’s been so chilled,” Jonny said. “It’s better than the last album, in my opinion.”

Now they are preparing to head off to the Netherlands for three sold-out dates before a 13-strong UK tour.

Jonny revealed the setlist had been tweaked to bring in some “oldies” but admitted culling some band favourites when touring the new album next year would not be easy, adding: “It will be a pretty hard process.”

As for where What’s Rock and Roll? could end up in the charts, there’s only one target: “I want number one. It will be a massive challenge but we’re going for the top.

“The album campaign is about how it’s completely 100 per cent us, and the way people have been coming to our shows and getting behind us, I know we can do it.

“I’m not interested in top ten — I want number one!”

l First single Avalanche is out tomorrow and What’s Rock and Roll? is released on January 27.

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