Just one service devoted to helping smokers quit
Research by online retailer Vapekit revealed the borough has just the Get Healthy Rotherham service to assist 39,487 smokers who may be trying to kick the habit.
But Rotherham Council and the Rotherham NHS Foundation Trust said advice and support was in place for smokers, with particular help for those who are pregnant.
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Hide AdEach area of England was ranked according to its support-service-to-smoker ratio.
A Department of Health and Social Care spokesperson said tackling smoking was “a key part of the government’s levelling-up agenda”, adding: “This is why we launched the independent review of our bold ambition to make England smoke-free by 2030.”
The government’s target is for less than five per cent of the population to be smoking by then — but it also recently cut its stop smoking budget from £5 million in 2019 to £3.8 million.
Earlier this year, the Advertiser reported how Rotherham’s higher-than-average numbers of smokers were costing the local economy more than £100 million a year.
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Hide AdAccording to charity Action on Smoking and Health (ASH), the borough has 17.85 per cent smokers, compared with 13.88 per cent nationally.
ASH deputy chief executive Hazel Cheeseman said local councils must “seize the initiative and create plans for their communities that account for the tremendous burden caused by smoking”.
Rotherham’s director for public health Ben Anderson said: “Throughout the year, the council engages with residents to promote healthier lifestyles and offers advice on how to quit smoking through accessing services available.
“There are different pathways residents can access, including through Get Healthy Rotherham and Rotherham Hospital’s ICS QUIT programme for inpatients.
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Hide Ad“We have seen, over the last few years, a fantastic result in the number of pregnant mothers stopping smoking thanks to the hard work from Rotherham Hospital’s maternity services.
“It is important to understand that, for many people who are looking to quit smoking, it is a very personal journey so some may make use of quitting using over the counter nicotine products and vapes, while others are successful with on-line support such as the NHS Quit Smoking app.”
A spokesperson for Rotherham NHS Foundation Trust said it was “committed to offering support to patients in their attempt to quit smoking”, adding: “As part of the South Yorkshire and Bassetlaw QUIT initiative, our tobacco treatment advisors offer specialist support sessions, incorporating motivational techniques, and appropriate stop smoking products such as nicotine replacement therapy (NRT), to all inpatients who wish to stop smoking.
“This offer has recently been extended by our Healthy Hospitals Team to also include outpatients.”
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Hide AdThe trust’s Smoking in Pregnancy Service is currently celebrating its 20th anniversary, after growing from one midwife in 2002 to a lead midwife, three smoking in pregnancy midwives and two stop smoking advisors.
Latest statistics from the trust reveal 12.8 per cent of pregnant women were smokers at the time of delivery in 2021/2022 — down from nearly 20 per cent in 2017/2018.
Head of midwifery Sarah Petty said: “We know that smoking in pregnancy has a significant impact on women’s and babies’ health, increasing the risk of premature births, stillbirths and miscarriages.
“We are so proud of the Smoking in Pregnancy team and all they have achieved over the years — this is a testament to their hard work and dedication.”