Police launch emotional appeal in bid to stop people from drink-driving

South Yorkshire Police’s Safer Roads Partnership said that a driver would be three times more likely to die on the roads this Christmas “even if they take the smallest amount of alcohol”.

Drink driving could also result in a prison sentence, a driving ban and an unlimited fine — all within 24 hours from a positive sample.

The partnership is now urging people to plan ahead and think before they drink or take drugs this Christmas to “prevent the pain, grief and suffering caused by collisions” as it increases enforcement across South Yorkshire from today. 

Roads Policing Temporary Inspector Brandon Brown said it was the police who “witness the trauma first-hand” from people who are killed in road traffic accidents where alcohol or drugs are involved. 

“As road policing officers we see, first-hand, the devastation and pain caused to families when their loved ones are killed or seriously injured in a collision,” he said.

“Delivering that tragic news never gets any easier. 

“We are asking everyone to think, is it worth it?

“You could lose your job, your family or seriously injure or kill someone.

“We know that the majority of drivers do not drink or take drugs and drive and we are thankful for your help in creating safer roads.” 

A South Yorkshire Safer Roads spokesperson said: “It’s completely unacceptable that every year families face Christmas without loved ones because someone decided to drink or take drugs whilst driving. 

“Even a small amount of alcohol or drugs in your system can affect your ability to drive safely — don’t let your friends and family pay the price.

“Make a plan before you leave the house — if you’re having a drink you need to book a taxi, use public transport or walk home if you can.

“If you want to drive, stick to soft drinks and look out for your mates. 

“There is no failsafe way to tell how much alcohol will put you over the limit, or to convert the limit into how many units you can have.

“It varies on your weight, age, gender, or how much you have eaten before drinking. 

“That’s why the only safe amount to drink if you’re driving is nothing at all — not even a drop. 

“Only then will you be sure you are not breaking the law or putting lives at risk.”

You can follow South Yorkshire’s Safer Road campaign here: https://tinyurl.com/Drink-Driving-Campaign.