By | 03/06/2009 0 comments


Silverstone Circuit, the home of British Motor Racing, is due to open the doors to its first franchised dealership on its 800 acre Northamptonshire site on Saturday 6 June.
The brand new Lotus showroom becomes the venue’s maiden venture into the world of motor retailing as it continues to diversify from its core motor racing business.
A  newly  refurbished  4,000  sq  ft  showroom will provide  Lotus with a new and used sales  operation  plus  an  initial  four  bay  service  facility.  The  dealership  and  the specially trained technicians employed within it will specialise in the service and track preparation of not only Lotus models but all performance cars.
Customers  are  being  invited  to  attend  the  opening  weekend  at  Silverstone  on  6/7 June to experience what the dealership has to offer and all guests will be offered the opportunity  to  go  on  a  FREE  behind  the  scenes  tour  of  Silverstone  as  well  as  a chance  to  win  the  opportunity  to  test  drive  the  Lotus  Exige  S  on  Silverstone’s Southern  Circuit.
Various  opening  offers  will  be  available  over  the  weekend  and customers must pre register on 0844 372 82463 or visit
The  showroom  will  be  situated  close  to  a  new  manufacturer  test  facility  due  for completion on the existing in-field Stowe Circuit later in the year.
The extended track will include a low friction straight and turning circle. The franchise, which will be exclusively owned and operated by Silverstone Circuits, will  serve  the central zone of  the  country  including counties such as Northamptonshire, Buckinghamshire, Warwickshire and Oxfordshire.
Lotus  arrives  at  the  site  less  than  12  months  after  Porsche opened its Experience Centre  next  to  the  famous  "Hangar  Straight".  
Silverstone  is  also  home  to  the  Audi Driving Experience for retail and corporate bookings, and last year successfully ran the GT-R Academy for European customers of the Nissan super saloon. Ed Brookes, Finance Director for Silverstone, explained: "Lotus has an exciting future ahead  of  it  with  the  brand  new  Evora  leading  the  way,  so  it  was  a  natural  step  to open a showroom as we continued our own diversification of the business."
Details on the redevelopment of the Stowe Circuit will be announced in the Summer.

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