Infiniti offers potential customers F1 drive

A cup of coffee and a drive in a new model is the most people hope for when heading to a dealership for a test drive...but Infiniti have a huge lure for race fans.

Its Ultimate Test Drive campaign will give a UK motorist the opportunity to get behind the wheel of a Formula One car with instruction from Infiniti Red Bull Racing driver Daniil Kvyat.

All customers who visit a UK Infiniti centre and complete a test drive before August 16 will be entered into the prize draw automatically. 

Carl Bayliss, of Infiniti UK, said: “Never before has Infiniti offered a prize of this calibre and we are delighted to be able to reward potential and existing customers with an opportunity like this. 

“Our partnership with Infiniti Red Bull Racing has helped us to emphasise the performance part of our DNA, so offering one winner the chance to experience the ultimate test drive is a real testament to our own Inspired Performance.”

Twenty-five finalists will go head-to-head at Rockingham Motor Speedway where they will be assessed on all aspects of their driving ability and car control by a panel of judges, including Infiniti Red Bull reserve driver Sebastien Buemi.

One UK winner will be selected to join winners from Russia and the Middle East for the ultimate prize. 

Starting with driver training on the Infiniti Red Bull Racing simulator at the team’s factory in Milton Keynes, they will then be flown to Dubai to test drive a real, fully race specification Formula One car with personal guidance from Infiniti Red Bull Racing driver Daniil Kvyat. 

After the driving experience of a lifetime, they will travel to Abu Dhabi to experience a VIP hospitality weekend for two at the Grand Prix, courtesy of Infiniti.

For more information, click here.