Six-figure boost for Rotherham United as AESSEAL stay on board
ROTHERHAM United will receive a significant financial boost for each of the next three years after extending their association with the company that have their name attached to New York Stadium.
AESSEAL have been the club's naming-rights partners for over a decade and have agreed a new deal that sees them remain in place until the end of the 2029/30 season.
Rotherham's home will continue to be known at ‘The AESSEAL New York Stadium’ - as it has been since 2014, two years after it opened for business.
The Advertiser understands that the Millers' coffers will be swelled by a six-figure sum per season by AESSEAL's continuing support.
AESSEAL, who design and manufacture mechanical seals and seal support systems, are a Rotherham company owned by Chris Rea and have a vast global presence.
They started out on Mangham Road in 1979 with five members of staff and have grown to employ more than 2,000 people worldwide.
Rea said: “We have built a strong relationship with the club, which in turn benefits the wider Rotherham community.
“The stadium is home to a range of businesses and supports many more across the town, with local trade driven both directly through the club and on matchdays. Some of those may well not be here but for the existence of the club, which has played a vital part in the fabric of Rotherham life since its formation in 1925."
The previous five-year deal between the Millers and AESSEAL had reached its final 12 months.
The club's commercial director, Steve Coakley, said: “We remain massively thankful to Chris Rea, and all colleagues across the AESSEAL group, for the incredible support and belief afforded to us and the wider Rotherham community.”
AESSEAL are huge backers of the Millers and are also one of five 'Diamond' partners - along with AR Naylor and Sons, Hummel, Mears Group and TMG Mortgage Network - who pay for kit branding but then forego it to allow Rotherham Hospice to be featured on the front of the club's shirts.