Millers to compete in EFL from next season

ROTHERHAM United will compete in the English Football League (EFL) next season after it was announced today a rebrand of the leagues will take place.

The Football League will be renamed from the 2016/17 campaign while a new logo will also be introduced.

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Made up of 72 balls, the logo will represent the number of teams in the divisions the organisation represents.

The Football League’s Chief Executive, Shaun Harvey said: "The new EFL name rightly emphasises the central role our clubs play at the heart of English professional football.

 

"In an increasingly challenging global sports market, it is absolutely essential that sports properties can project a modern identity that not only resonates with their regular audience but is also easily recognisable to a broader audience of potential fans, viewers and commercial partners.

 

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"We believe the EFL name and brand will give our competitions an identity that is new and distinct, while at the same time retaining our unique heritage. As such, it will be something that all fans can identify with - whether they be young or old, at home or abroad."

 

Harvey also confirmed that the League would be retaining the three existing divisional titles, including the Championship which Rotherham United currently compete in.

Harvey said: “The Championship, League One and League Two divisional titles have proven popular with fans since their introduction in 2004 and have since been used by leagues in other countries and in other sports.  It is therefore our intention to incorporate them into the new EFL brand."