Data Protection Act / GDPR

Privacy Policy

The Rotherham Advertiser is part of Regional Media Ltd, one of South Yorkshire's leading independent media companies. Besides the Rotherham Advertiser and its website,, our portfolio of titles includes The Rotherham Record, the Weekender and Chase magazine.

This document establishes how Regional Media Ltd collect, store and use your personal data. It sets out the purpose of data collection, the types of information collected and the scope and limitation of data processing. It also informs of your privacy rights.

We use your personal data to get a better understanding of how you engage with us and how we can improve our products and services.

Keeping your data safe and increasing transparency are important to us, and we’re committed to the changes under the new GDPR law effective on May 25, 2018.

Contacting us

Regional Media Ltd, Brookfields Way, Manvers, Wath-upon-Dearne, Rotherham, S63 5DL. Telephone: 01709 768000.

Keeping your data current

Please contact us of any changes to your personal details.

How we handle your personal data

We will take specific steps (as required by applicable data protection laws) to ensure we take appropriate security measures to protect your personal data from unlawful or unauthorised processing and accidental loss, destruction or damage.

How long we retain personal information can vary significantly based on context of the services we provide and on our legal obligations. The following factors typically influence retention periods:

How long is the personal information needed to provide our services? This includes such things as maintaining and improving the performance of our products, keeping our systems secure, and maintaining appropriate business and financial records. This is the general rule that establishes the baseline for most of our data retention periods.

Have you provided consent for a specified retention period? If so, we will retain data in accordance with your consent.

Where our processing of your personal data is based on your consent you have the right to withdraw your consent at any time.

After it is no longer necessary for us to retain your personal information, we will dispose of it in a secure manner.

Subject to certain conditions, you are entitled to have access to your personal data (this is more commonly known as submitting a “data subject access request”). This right also means you can obtain information about how we process your personal information.

You may challenge the accuracy or completeness of your personal data and have it corrected or completed, as applicable. You have a responsibility to help us to keep your personal information accurate and up to date. We encourage you to notify us of any changes regarding your personal data as soon as they occur, including changes to your contact details or telephone number.

Subject to certain conditions, you have the right to object to or ask us to restrict the processing of your personal data.

Subject to certain conditions, you are entitled to have your personal data erased (also known as the “right to be forgotten”). For example where your personal data is no longer needed for the purposes it was collected for, or where the relevant processing is unlawful.

The data we collect

Examples of personal data we may collect:

Title, name, age, address, email address, contact number, location data, IP address, financial data, transaction details, technical data, usage data and marketing preferences.

We do not collect any sensitive data which includes:

Race, health status, sexual orientation, religious beliefs, political beliefs or trade-union membership.

Website analytics

We measure visitors to our website using Google Analytics. This allows us to record what pages you view, the referral website and some basic information about the device you used. The data has no reference to you as a person. This information helps us make our website better.


We use cookies to help us improve our user experience, distinguish one user from another and help us measure online activity.

We also share online data with our advertising partners by using cookies or similar. Cookies are small pieces of data that are downloaded when you visit a website or application. This helps us show you more targeted advertising based on your online activity. Please read our Cookie Policy for more information.

Registered Website Users

When you comment on an article we require you to register as a website user.  When you register we collect;

  • Title
  • Name
  • DOB
  • Email
  • Contact number
  • Address
  • IP address
  • Marketing preferences

When posting comments on our website your username and comment is publicly accessible. Please do not disclose any personal data that could identify you.


We will collect personal data when entering competitions along with marketing consent.

  • Title
  • Name
  • DOB
  • Email
  • Contact number
  • Address
  • IP address
  • Marketing preferences

This information will be added to our Marketing Database.

From time to time some third-party companies may request your personal information. In this case we will always state this in the entry form and seek your consent before passing your data to the third-party.


We will always seek your consent before sending out marketing information. You may receive communications from us based on your preferences.

  • Weekly Email newsletter
  • Contacted by;
    • Post
    • Email
    • Telephone/SMS


THE Clipper Club is the Rotherham Advertiser’s long-standing club exclusively for its younger readers aged three to ten. The personal data we collect for membership;

  • Child’s Name
  • Child’s DOB
  • Guardian’s Name
  • Guardian’s Address
  • Guardian’s Telephone
  • Guardian’s email

We will issue the child with a membership number and add them to the Clipper Club database.

We ask for parents or guardians personal details as a point of contact for all correspondence because we will never contact the child directly.

Please see the Clipper Club Membership Terms and Conditions

Marketing Database

Personal data from competitions, Free ads, Events and Clipper Club will automatically be added into the database for our legitimate interests.

We will only contact those who have given consent to do so. Contact will be made via their chosen method, weekly newsletter, email, post or telephone.

Inactive accounts will be contacted after 396 days and then if still inactive deleted after that period.

Reader Offers

By filling in the in-paper coupon you are entering into an agreement with the third-party and we can no longer be held responsible how your data is used and stored. We advise that you to read their own privacy policies.

Business Partners

Some of our business partners have their own privacy policies you can read them here.

Zenfolio -
Pagesuite -
AdBoss –

We do not control the privacy policies of any third-party sites linked to the Website. We assume no responsibility or liability for the privacy policies or actions of such third parties. It is Your responsibility to be informed of and be comfortable with the privacy policy of any third-party Website that You access.


While we try to use quality links from our website we cannot always guarantee this to be the case. Clicking links to third-party websites, applications and plug-ins you do so at your own risk. We advise you read their own privacy policies. We cannot be held responsible for how these companies may collect and use your personal data.

Letters to the editor

When a letter is submitted for publication it is stored on one specific email address, that of the editor.

The letter will be stored until publication and for two weeks after in case of complaint regarding any editorial alteration. If a letter is unused it will be deleted, along with the details of the sender, one month on from our receiving it.

Similarly, reader inquiries are stored until the query has been satisfactorily dealt with.

Handwritten letters are kept in a file by the editor and destroyed after one month.

Booking advertising with our staff

When you place an advert with a member of staff your personal details will be stored on our database;

Ledger accounts

  • Name
  • Business name
  • Business address
  • Business telephone number
  • Business email address
  • Business website
  • Bank account details

Non ledger accounts

  • Name
  • Address
  • Telephone number
  • Email address

This information will be kept on file and made anonymous after 13 months if the account is inactive.

If you wish to make a complaint please contact us in order that we can look into the issue and respond. You also have the right to complain to the Information Commissioner’s Office (ICO) which enforces data protection laws. For further information on your rights and how to complain to the ICO, please refer to the ICO website