BUILDING society staff have encouraged people to sock it to them by donating pairs of socks to help keep the homeless warm this winter.
Yorkshire Building Society will hold its Socktober appeal throughout October as part of its partnership with the charity End Youth Homelessness (EYH) and to raise awareness of World Homelessness Day on October 10.
Donations of new pairs of socks, plus other items such as woolly hats, gloves, scarves and toiletries can be made at the Rotherham Yorkshire Building Society at Bartons Estate Agency on Moorgate Street.
Figures showed 121 youngsters received some form of homelessness support from Rotherham Borough Council in 2015/16.
Mark Ferris, proprietor of the society’s Rotherham branch, said: “It’s shocking that so many people have nowhere safe to call their home. As the weather turns colder we want to do what we can to help keep them warm and that's why we're launching our Socktober appeal.
“A lot of us may take having a clean pair of warm socks to wear for granted but for a homeless person without a proper roof over their heads it’s the last thing on their mind.”