ROTHERHAM United this afternoon said farewell to Jerry Yates as the striker completed his move to Blackpool.
The Millers forward has been a wanted man after a prolific season on loan at League Two Swindon Town last season.
League One Pool have won the battle for his services after making an improved offer late last week, a few days after their first bid had been rejected.
Neither club is disclosing the fee but it believed to be close to the £200,000 mark plus potential add-ons.
Swindon made a move for the 23-year-old with an offer of their own but by then the deal with the Seasiders was virtually sealed.
Rotherham will play in the Championship next season and Yates, who came through the youth ranks at AESSEAL New York Stadium, was unlikely to feature for them in the second tier.
The Millers exercised an option to extend the attacker's contract earlier this summer so they could command a decent price for him.
Yates is desperate for regular football, having featured prominently in Swindon’s promotion push, and both he and Rotherham agreed it was the right time to party company.
He scored five times in 52 appearances for the Millers before rattling in the goals with Town, bagging 14 in 35 outings.
A Rotherham statement said: "With the club having spent the majority of the last five years competing in the Championship, Jerry has found first-team opportunities hard to come by. However, his industrious approach has consistently been a key factor in bringing out the best of those selected ahead of him throughout his time with the club."
Yates has agreed a three-year deal at Bloomfield Road with an option for a further 12 months.