Hug-loving residents will be able to have a good squeeze and do some good for charity at an event with a difference today (Thurs 12).
Visitors to Tesco in Wath will be invited by washing powder makers Bold to have their picture taken hugging friends and family and offer a donation to charity Home-Start, which supports children and families.
A spokeswoman for the event said: "In return for a small donation to Home-Start at the booth, the public will be able to have their picture taken with their loved ones and receive a framed photo capturing their special moment."
The booth will be open from 10am to 5pm.
Celebrities have also been showing their support the 'Loving Squeeze' campaign.
Names such as Martine McCutcheon, Hannah Waterman, Lisa Butcher, Amanda Lamb, Nell McAndrew and Sharron Davies have had their picture taken by celebrity snapper Amelia Troubridge in "loving squeezes" with their loved ones.
By teaming up with Home-Start, the 'Loving Squeeze' nationwide campaign will raise vital funds and spread awareness of the work that they do.