A BUS operator is freezing its fare prices in its annual January review.
First is setting aside rising fuel prices and other costs early in the new year to give its customers a reprieve from its annual pricing re-shuffle.
The bus service provider has made the decision to freeze the price of bus fares in a bid to increase its passenger numbers across South Yorkshire.
The move means that passengers travelling on a First bus in South Yorkshire will still be able to travel for under £2-a-day in some cases.
Brandon Jones, deputy managing director for First in South Yorkshire, said: “We are delighted to announce that we will be freezing the price of our fares in January.
“A comprehensive price freeze on all our tickets makes them even better value for money, especially at a time when fuel is going up and general goods face a VAT rise in January.”
Mr Jones admitted that changes to First’s pricing structure may be made later in 2011, but added: “We are working hard to keep our costs down and we will keep them as low as possible for as long as we can.
“And this decision to hold our prices at current levels is part of our wider business plan for the region.
“Over the next few months, we will launch a range of initiatives that will continue to aim to grow the number of people using our buses.”