ASH, the Indie band once riding the crest of the Britpop wave, hope that enjoying fresh live success could be as easy as ABC.
The rockers, who hit No 1 with their album 1977 more than a decade ago, have announced plans for an "A to Z tour" of 26 venues across the country—with Rotherham earmarked as the R.
Starting in Aldershot, Bradford and Carlisle, the tour will criss-cross the country's music venues, with the Rotherham gig being hosted by The Vault on November 11.
The band's website said that the tour was aimed at visiting "some of country's live music backwaters."
The tour coincides with the A-Z single Series, which will see the band release 26 records in a number of different formats.
A single will be released every fortnight, beginning in September 2009 and ending in 2010.
With 18 Top 40 hits, Ash are one of the most successful singles bands of recent times.
Following their latest album Twilight Of The Innocents, which peaked in the UK chart at No 32, the band announced that they would no longer release albums in a traditional way.
Heralding a new approach to record releases, the band now aim to deliver the ultimate singles collection.
For more details, see this week's Advertiser.