Apprenticeships proving less popular

Apprenticeships proving less popular

By Admin | 12/05/2022

Apprenticeships proving less popular


APPRENTICESHIP roles may no longer be an “exciting pull for younger generations” after a report found more than 200 posts in Rotherham failed to receive a single application.

The engineering and manufacturing industries in the borough have been hit particularly hard by the failure in uptake with 31 vacancies, the study by the newly-founded South Yorkshire Training Alliance (SYTA) found.

The research found at least 913 vacant positions across the South Yorkshire region, with Sheffield reporting the most — 390 roles currently without any applications. Doncaster has 223 vacancies, Rotherham 208, and Barnsley 92.

Rachael Tomkins, the founder of SYTA  and CEO of GNR Training said: “Whilst the reason for this remains unclear, it has been suggested by the SYTA that explanations could range from poor pay to the opportunities or roles available no longer being an exciting pull for younger generations looking to get into the world of work.”

The research also ranked the top industries affected by the application shortage.

In Rotherham, there are more than 20 vacancies in business, 19 in logistics and supply chain, and 18 in creative and design.

The hair and beauty sector is struggling to fill 15 apprenticeship roles, and both the hospitality and digital industries each reported 12 empty posts.

“While local colleges take a brunt of the vacancies, larger companies such as Amazon are also noticing the lack of uptakes,” said Rachael.  

“The South Yorkshire Training Alliance has recently been set up and aims to tackle this issue as one of our projected targets, as well as discussing and finding local solutions to local problems and improving the quality and compliance of local further education providers in South Yorkshire.

“We also aim to create a consortium of training and apprenticeship providers so that the learner is at the forefront of everything, and the best possible opportunities and solution is found for them, and therefore improves community engagement and the overall employment situation in the area.”

SYTA will host its launch event at GNR Training’s Parkgate headquarters on Coleman Street at 4pm on Thursday, June 16.

“We hope training course providers will come together and commit to build partnerships between further education organisations and create access to better funding for local training projects,” added Rachael.

To book a place visit



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