'It's coming home' Euros support on Rotherham's roadside signs

Matrix sign on the RotherwayMatrix sign on the Rotherway
Matrix sign on the Rotherway
ROTHERHAM’S roadside matrix signs are displaying the words “It’s coming home” — thanks to the Advertiser.

RMBC listened to our request for the feature ahead of England's semi-final clash with Denmark this evening.

The council decided to make the full message: “It’s coming home... make sure Covid isn’t.”

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Eight of the borough’s matrix signs — installed in 2013 using Department for Transport grants — are currently showing the message of the support.

They usually carry messages about upcoming roadworks schemes and have been used more recently for Covid-related safety and travel advice.