AN EVENTS company boss who saw her business grind to a halt thanks to the coronavirus pandemic has dreamed up a new way to make money this Christmas — a special “elf” service.
Maltby entrepreneur Holly Muldoon, co-founder of event staffing company RubyLemon, is coming out of the cold with virtual Father Christmas video chats and socially distant elves.
The 32-year-old said she was excited about the festive season ahead and the prospect of getting back to business.
“After 12 years of working in such a busy industry, it was heartbreaking to see everything just stop and be cancelled — and we had such a big line-up of events organised,” added Holly, who has gone from being a performer herself to an agent.
“We thought it would only be a few weeks, but the longer it went on, we started to wonder what else we could do and within just a few weeks, our idea for a virtual Christmas experience came alive.
“With around 1,500 staff on our books, we’re now ritualising their skills and giving them a chance to be part of an amazing project to help bring back some festive merriment during December.”
Mrs Claus has been busy training Father Christmas in the latest technology — with Zoom calls and FaceTime — so he doesn’t miss a moment of festive cheer, Ho Ho Ho-ing his way through virtual mince pies as he wishes boys and girls across the UK a very Merry Christmas.
Holly said that the response since their launch a few weeks ago had been incredible.
“Our promotional video has already had over 20,000 hits and we’re getting four or five bookings a day,” she said.
“We’re already starting to get busy which is just amazing.
“There is a package to suit everyone and we’re really excited to transform our fire breathers and stilt walkers into elves for special, socially distanced visits.”
Holly said she would love for families in Rotherham to get behind the project.
“It’s a scary time for this industry right now, but we didn’t just want to sit back and watch it,” she added.
“We wanted to do something to try and turn it around - and pulling everything together has been really enjoyable.
“Everything is starting to feel magical again.”
For every virtual Father Christmas call package sold, £1 will be donated to children’s charity Make-A-Wish Foundation, which helps to create life-changing wishes for children with critical illnesses all across the country.
For more details, visit https://www.virtualfatherchristmas.co.uk/collections/all.