ROTHERHAM Town Cricket Club and Rotherham Titans have put years of conflict behind them by tying up a landmark sponsorship agreement.
Relationships had been strained at Clifton Lane with competing demands for rugby and cricket during the sporting calendar leading to conflict.
However, committees from both sides of the ground — alongside ground owners Rotherham Athletic Club — have taken a new approach over the past year, culminating in a number of shared projects including combating anti-social behaviour in the area, the funding of a defibrillator and a joined-up approach to closed-season ground maintenance.
Now Town have further strengthened relationships by signing a sponsorship deal with Jenkinson Insurance.
The insurance brokers, owned by Titans' director of rugby Martin Jenkinson, are sponsoring the front of Town's first and second team shirts for the 2021 season.
Town secretary Ron Wood said: “It's no secret that the cricket and rugby club haven't seen eye to eye for a long time but at heart we all want what is best for sport in Rotherham.
“Myself and our cricket committee secretary Richard Fidler have worked hard alongside Martin Jenkinson, Nick Cragg and John Whaling from the rugby club to forge this new relationship and we were delighted that via Martin a sponsorship deal was agreed.”
Jenkinson said: “Jenkinson & Co are delighted to be helping Rotherham Town Cricket Club this season as well as enhancing our status as the leading commercial insurance brokers in the area.
“From a purely sporting perspective it is vital that the two clubs on Clifton Lane work together if we are to be successful both on and off the field.”
Town first team have had a steady start to the season, currently sitting sixth in Yorkshire Cricket Southern Premier League Division One, but appear poised to challenge in the second half of the season after winning four of their last five games and progressing to the quarter-finals of the Mick Savage Trophy.
The second team are in a rich vein of form having won their last five games to move into third place in Division Five.
Titans begin their pre-season next week having now completed their recruitment and, with a raft of “big name” signings, hopes are high for a successful campaign.