THE atmosphere in the town centre definitely improved as the Women’s Euros tournament went on.
It’s just a shame that Rotherham did not really take advantage.
It was great to see the town packed with Icelanders and Belgians but why didn’t the town do something to show itself off?
The sun was shining, the centre had been cleaned — they wouldn’t do that for the locals — there were bits and pieces of football-related activities going on, but nothing to promote local businesses, who it appeared were being ignored in favour of out of town operations selling burgers, butties, ice creams, coffees and beer.
I know there were constraints with it being a UEFA event, but come on, I don’t know many towns that would have failed to capitalise on such an event.
It always feels as if Rotherham doesn’t want its local businesses to succeed.
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