Cheers! Support Dogs’ partnership with Triple Point Brewery is pitcher perfect
The ulti-mutt partnership between a wonderdogs charity and a brewery is setting tongues – and tails – wagging.
The Sheffield-based national charity, Support Dogs, has teamed up with the city’s Triple Point Brewery on its latest Pint of Sheffield brew.
The vegan and gluten-free beer has mango, passionfruit and lychee notes and is hailed as “slightly hazy, nicely tangy, super refreshing”.
15p from each pint and can sold will be donated to help fund the work of Support Dogs, which trains and provides specialist assistance dogs to help autistic children, as well as adults with epilepsy or a physical disability, to live safer, more independent lives.


The collaboration came about after Joe Rugg, who leads the Pints of Sheffield online community, approached Triple Point Brewery to put forward Support Dogs as the benefactor of the brewery’s next Pint of Sheffield, a democratically voted-for beer.
George Brook, who co-founded the Shoreham Street-based brewery with his dad, Mike, and head brewer Alex Barlow, said: “It’s been really cool. Some support dogs-in-training and their trainers came down – we’ve met the dogs a few times now.
“What Support Dogs does is just amazing – there’s lots of things I knew vaguely about their work, but what the seizure alert dogs can do to help detect a seizure in people with epilepsy is just awesome.
“I never knew just how useful these dogs are, especially for parents of autistic children.”


He added: “People are loving the beer.
“People are buying it from all over the country and it’s fantastic to spread information about Support Dogs, with the charity’s details on the back of the can.”
It’s available in the bars, pubs and bottle shops of the city, as well as from Triple Point’s website.
Speaking of the partnership, George added: “Joe has his social media pages, we’ve got a brewery and it’s nice to combine those things and do something meaningful. Support Dogs is one of my favourite charities to work with, because of the presence of dogs.


“It’s great being able to put meaning behind it and do something good with beer.”
Joe Rugg said he had been “really moved by how life-changing these dogs are”.
The artwork on the can features an edgy, neon-pink dog, created by Sheffield-based street art illustrator @ruokmyluv.
Katie Williamson, community fundraising assistant at Support Dogs, said: “We're so delighted to be supported by Triple Point Brewery and their 'Pint of Sheffield' this year.


“It's so important for us to spread the word about Support Dogs' work all across Sheffield, and this collaboration will allow us to engage with new people and communities as it goes on sale at pubs and bars across Sheffield.”
To find out more about the incredible work of Support Dogs, please visit www.supportdogs.org.uk or call 0114 2617800.