Generous businesses help put Rotherham Hospice name on new Millers shirt

From left: John Breckin, Millers boss Matt Taylor and commercial director Steve Coakley.

ROTHERHAM Hospice hailed Rotherham United for their "unbelievable support" after the Millers gave the charity’s name pride of place on next season’s kit.

Matt Taylor’s men will play in a familiar red-and-white strip with a twist, with the space usually given over to a sponsor’s name and logo filled with the words “Rotherham Hospice” and the sunflower motif.

The prominent spot for the much-loved charity was arranged by the club securing the backing of a band of “diamond partner” sponsors who were happy to let the hospice take the spotlight.

The design also includes a silhouette of one of the the New York Stadium’s distinctive floodlights.

Rotherham Hospice’s director of income generation Stephen King, said: “What makes this even more special is the support of the local businesses who have made this possible.

“Their generosity means that it will be the Rotherham Hospice sunflower logo sitting proudly on that famous red shirt.

“The exposure Rotherham Hospice will receive next season is incredible.

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“Everyone connected to Rotherham Hospice would like to thank Rotherham United for their unbelievable support.

“This partnership will not only have a huge impact on our patients, families, volunteers, and staff, it will bring the people of Rotherham together in support of their hospice.”

The Millers commercial director, Steve Coakley, said: “For the forthcoming 2023/24 Sky Bet Championship campaign, we were determined to look at doing something different, innovative and community-based because we felt that best represented what Rotherham United is all about.

“Several local businesses came together to form the Diamond Partnership, which funded the sponsorship deal, allowing Rotherham Hospice to reach thousands more people at no cost to the hospice.”

The hospice marked out for special thanks Millers chairman Tony Stewart and honorary lifetime president John Breckin “for keeping the hospice and the Rotherham people close to heart”.

John is a keen long-standing supporter of the hospice and the founder of the Midnight Memory Walk, which returns this Saturday night.

Visit https://www.rotherhamhospice.org.uk/midnight-memory-walk-2023/ to sign up for the event.