Sponsorship boost for stadium

KCM Waste Management have committed their name to the North Stand in a three-year deal with Rotherham United.

The KCM Recycling Stand is the final stand to be sponsored at the Millers' new home as the club edges closer to a return to Rotherham after a four-year exile at Don Valley Stadium.

Based in Rotherham, KCM have had long-standing links with the club. Managing director  Phil Hickling said: "I have been a fan of the club since I was six and I am tremendously excited about the move to the New York Stadium. I think the chairman and everyone connected with the club have done a fantastic job and I am extremely proud to be a part of it."

Following the agreement Phil was given a guided tour around the Millers' new home to have a first-hand glimpse of his stand.

KCM have also secured a deal to continue the sponsorship of the dugouts for next season, extending an agreement into a third season.