Season tickets on general sale
With sales already past the 2,000 mark, smashing last season's figure of 1,500, numbers are expected to swell still further for the historic 2012/13 campaign.
Presentation events allowing fans to pick their seats and speed up the process are now open to all supporters.
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Hide AdHead of commercial Steve Lewis said: "We have been overwhelmed with the speed at which existing season ticket holders have booked onto these sessions and amazed at the response in general, with 2,000 plus season tickets sold and counting."
The presentations are held at Rotherham Borough Council's new Riverside House on Main Street, adjacent to the stadium.
Space for the presentations is restricted and fans should phone 0844 3240689 to book an appointment. The call centre will be open from 9am-7pm Monday to Friday (excluding bank holidays).