SOUTH Yorkshire stars-in-the-making The Sherlocks have opted for for a bittersweet tale of romantic entanglement for their new music video, which was appropriately launched on Valentine’s Day.
The band of brothers from Bolton on Dearne, who are currently touring the UK, released the clip to accompany new single Was It Really Worth It? this morning.
It tells the tale of a couple’s troubled relationship and asks whether it’s always worth trying to save your romance.
Scenes of the band performing the new single — due for release on March 17 — are in interspersed with moments from the unfolding drama, which has a theme closely tied to the song’s title.
While The Sherlocks have previously specialised in live performance-style videos, this is not the first of their videos to tell a thought-provoking story — Last Night features a police officer chasing a suspect across a housing estate, with mixed consequences, and debut single Live for the Moment was backed by the tale of one man’s all-day bender.
The video is directed by Aella Jordan-Edge and stars Kierston Wareing, previously seen in the film Fishtank and on EastEnders as Max Branning’s wife Kirsty, and newcomer Connor McCarron as the dysfunctional central couple.
Frontman Kiaran Crook said the band were “so excited” to share video.
“It features a typical relationship from the outset,” he added.
“However there's a quirky edge to it and a few twists.
“We think it’s incredible!
“These lyrics from the track sum up the whole video and new single: ‘When you're fighting a battle that can’t be won’.”
The Sherlocks’ tour runs until late April.
Visit thesherlocksmusic.co.uk for dates and ticket details.