A BUS company has introduced cash-free ticket sales to make it quicker to get on board.
First South Yorkshire is now accepting contactless payment for single or adult day tickets.
The company said the launch was part of the bus operator’s plans to make paying for bus travel easier and follows the trend that over half of purchases made in the UK are now made by card payments.
Kevin Belfield, managing director of First South Yorkshire, said: “The introduction of contactless payments alongside our success with mobile ticketing is pivotal as we continue to make bus travel a convenient, simple and attractive experience for our customers.
“Use of mTickets (mobile bus tickets) is exceeding our expectations and continues to grow daily, so I fully expect customers to welcome and grasp contactless bus travel with the same enthusiasm.
"If more customers converted to using mTickets or contactless then this would have a huge impact on boarding times and would help us in the battle to speed up the bus.
“We are determined to transform the experience for all our customers and I am delighted that technology is now able to deliver so many benefits for our passengers.”