Rotherham promoter's boxing coup
And the Rotherham fight supremo had to smash purse bid record for a British Super-Middleweight Championship shootout, with London arch-enemies James DeGale and George Groves set to square up to each other in a £400,000 fight.
It’s the biggest move yet by the fast-rising Coldwell, who runs his local operation from a town centre gym and is also head of boxing with the Hayemaker organisation. His bid dumped Frank Warren’s £320,000 out of the reckoning as well as the £325,000 tabled by Hayemaker colleague Adam Booth.
Said Coldwell: “I’m delighted to have won the purse bid for a fight which everyone wants to see."
He hopes to finalise the details inside the next fortnight.