Axe-wielding gunman in jewellery shop raid
The incident at Diamond Classic Gold on Church Street, happened around 3.45pm last Friday.
When the victim, a 56-year-old man, refused to co-operaten with the raider's demands, the offender fired a BB gun at his face, causing swelling and a small cut.
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Hide AdThe attacker then pulled out an axe which he used to smash the display cabinets.
He grabbed a number of gold chains before making his escape towards the High Street.
The man is described as an 18-year-old Asian, between 5ft 3in and 5ft 5in tall.
He has a slim build, short spiky dark hair with patterns shaved into the sides.
Officers would like to speak to anyone who saw what happened.
Contact Rotherham CID on 0114 220 2020 or call Crimestoppers anonymously on 0800 555 111.